ECOMMERCE MARKETING SERVICES – TURNING CASUAL SHOPPERS INTO PAYING CUSTOMERS
Such issues are common among businesses that are marketing their products online through the website or dedicated mobile apps or by uploading their products on eCommerce websites. Online stores that have been generating profits are now facing issues due to Google update or you may be witnessing issues with your current eCommerce platform/ online store are very common issues or you want to use other channels to promote your online store; there can be multiple things that with you encounter while doing online business. Merely selling products or services online will not be of much help due to the sheer number of players in the market. eCommerce Marketing Services is one such marketing service that will help increase your sales.
GENERATE MORE – ONLINE ORDERS – CONVERSION – SALES AND REPEATED SALES – CUSTOMER RETENTION – REVENUES
All about eCommerce Marketing Services:
eCommerce Marketing is a series of actions taken for building awareness and encouraging business owners and entrepreneurs to take action for their online businesses. The main purpose of this is to increase traffic to their online stores and thereby increasing the conversion rates and returns. Most of the advertisers use multiple channels in eCommerce Marketing Services such as organic search engine traffic, social media traffic, email referrals, affiliate channels, paid search engine traffic, etc.
How eCommerce Marketing Services Increase your Sales?
With an increasing number of entrepreneurs are taking their business online and have been investing progressively, it has become a universal truth that people do make a profit through their online businesses. However, merely having an online business doesn’t guarantee that it will reach break-even, generate profit, and have perpetual growth. There are many issues such as attracting suitable customers for your online retail business, converting online visits of shoppers to sales, reaching sales targets, managing sales returns, managing supply chains, the limited scope of promotions etc.
Whether you are operating at a large scale or just a small entrepreneur who is trying to capture the local market, Eugene Solution lists a number of ways eCommerce Marketing Services can improve sales performance:
Implement eCommerce Optimization – There are multiple ways we, at Eugene Solution, optimize your business online business or online store. This can be done for increasing online store’s search ranking, changing the product details for improving contents of description and classification, changes for improving user experience, etc. Our eCommerce Optimization services include:
- Search Engine Optimization improves the eCommerce website ranking by carefully selecting the keywords that have high search ranks.
- Optimizing website Layout by improving the website structure flow for hassle-proof and better user experience.
- Keyword Optimization by sifting through a number of keywords and select the most relevant and high ranking keywords that can help online stores rank high in search results.
- Optimizing Content by making thorough research on the type of content, language and jargon used and drafting the content in simple language with relative and relevant high-ranking keywords.
- Executing PPC Campaigns whenever there is a requirement and if it caters to the business goals like launching a new product, attracting a specific segment of customers, promoting products at the time of festivals, etc.
Harness Email Marketing – Emails are one of the best ways to attract customers and also to inform previous customers about new product launches, offers, festival discounts and also suggesting new products based on the customer’s purchasing history. One of the best ways, as suggested by Eugene Solution, to get email IDs is by incentivizing casual visitors to your online store or shoppers to share their email IDs.
Use Affiliate Marketing – Promoting your products or services through affiliate marketing is one of the effective ways for eCommerce marketing. Eugene Solution helps in partnering for your online business with companies of your domain that will help in promoting the products or services to help you increase sales, generate leads or queries, or driving customers to your online store etc. In addition to this, Eugene Solution connects with influencers, bloggers industry experts to showcase and launch your products and services and thereby giving much needed push to promote them in exchange for a certain commission.
Use Location-based Marketing – Location-based marketing can be helpful where you have multiple outlets along with an online store and wants to promote marketing for a specific location. With Eugene Solution, you can harness the efficiency of Local SEO which will help in promoting products and attracting local customers and generating local online orders that have low rate of cancellation.
Improve Product Image Quality – Imagery plays an important role in the whole process of marketing and encouraging casual customers to turn final buyers. In the real world, on one hand where customers get an opportunity to check & gauge the look and feel of products by touching, tasting and smelling, the digital online vertical does not have these characteristics. In order to compensate for this, the online advertisers need to work through imageries, videos and content. While making online purchases, most of the customers check product images, their associated videos and text content.
Encourage Customers to Give Reviews – Customer reviews play an important part in the whole sales process. Shoppers, now a days, first go through the customer reviews of the products or services before making an online payment. Eugene Solution helps you in getting more customer reviews of every product sold through your online store.
Create Awesome Marketing Content – In the online world, content is king. This is because, like any brick and mortar store, your online store does not have salesperson to help online customers narrate about the product details or its usage. The only thing you have is content, whether written or in video format. Eugene Solution helps you draft and feature content and products’ videos with high ranking keywords.
Use Social Media – Social Media is an effective tool to attract potential buyers and at the same time, socialize with them. The more you engage with visitors, the more chances you have to convert these casual visitors into buyers. Eugene Solution will help you in increasing your visits to social media pages, helping you draft regular posts, engaging these visitors with them, launching new products and creating new events on these social media channels, and driving them to your online store.
Reduce Cart Abandonment – This is one of the most common problems every business owner who have online stores. The most common reason for shopping cart abandonment is additional costs not highlighted on the product pages, taxes, time taken for delivery, issues with payments, etc. Eugene Solution effectively helps in minimizing such incidents by remarketing to such customers or through email campaigns, or engaging them through their social media and reminding them about their recent online store visits.
ELEMENTS OF OUR eCOMMERCE MARKETING SERVICES:
Eugene Solution offers full scale eCommerce Marketing Services that offer a gamut of services for your online store. Based on your specific requirement/s, we will device and suggest a customized eCommerce marketing plan that will suit you and achieve your goal. The services that we offer are:
- eCommerce Web design and development
- eCommerce SEO
- eCommerce PPC
- Content Marketing
- Affiliate Marketing
- Social Media Marketing and Advertising
- Conversion Rate Optimization
- Email Marketing
- Amazon Marketing and Advertising